Our dedicated team of professionals provide the foundation for future growth and opportunities for PURE and our investors. They ensure that you, our customer, benefit from high-quality products and opportunities with the help of our friendly, corporate family.

Executive Team

Daren HoggeChief Executive Officer
Tim HoughVice President of International
Ben PeterVice President of Business Development for EMEA
Shay KiperVice President of Marketing
Colby GreeneChief Financial Officer


Darin BlackhurstDirector of Research & Development and Quality
Chris ZieboldDirector of Financial Planning & Analysis and Supply Chain
Sam CrossleySales Director
Lisa PuskarichOffice Manager & Event Coordinator
John Rozeboom Director of Systems and Development
Laurie ShawDirector of Human Resources